Project- Milestone 4

Finally, after weeks of hardwork, we arrived at our last milestone - presentation of final infographic. We presented our landscape infographic through the use of a video.

Section 1: Average interactions per month + top posts

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Section 2: Quick Look

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Section 3: Daily Changes

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Section 4: Year in review

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Section 5: Tips for engagement

As mentioned, a static infographic may not be sufficient to provide all the information that PSG or any other client is looking for. Therefore, we propose for an interactive infographic during our presentation as well. This interactive infographic should be able to perform the following:

1. In section 1, PSG should be able to hover over the circle to look at a snapshot of the actual post which was posted. Additionally, when one clicks the icon, the user will be directed to the actual post of the Facebook page

2. PSG should be able to change the time frame where they can view any section where they want.

3. The client should be able to move the elements around, to decide what they would like to see first, second, and so on.

4. Hovering over the tips section, the client should be able to see its personal information in comparison to the recommendation. For instance, PSG should be able to see how many photos it has posted this week.

After the presentation, we receive positive feedback from our guest. She likes how we started off our presentation with the use of a video, as well as the various components in our infographic.

In all, I felt that the project is a fulfilling and interesting one. At the very beginning, we had troubles kick-starting our project as we had no clue on what to do with our given set of data. Also, there were a lot of confusions and uncertainty with the instructions. However, we became clearer with our objectives along the way as we explore and discover interesting information from our data and its source.

It was  also challenging to do up an infographic with the intention of providing a Facebook guide for our client as we had to deal with clarity, aesthetic and yet not compromise on the content. Nevertheless, we learn to source and sieve out information, as well as present them in the best manner in our final infographic. To conclude, the project definitely enable us to improve in terms of our analytical and presentation skills. 

Project- Milestone 3.5

Our group met up a few times to discuss and come up with solutions for some of the challenges we had. These are some of our solutions

Too much yet too little data 

Instead of displaying the daily evolution of interactions for the entire year, we summarized our information by displaying the average interaction for each month of the year. After which, we focused on the month of October to display the daily evolution for each of the metrics, since the most recent data we received is in October. These allow us to present as much information as possible and yet, not crowd our infographic with line charts.

 

Data given was difficult to analysed

Fortunately, with the focus on a real company Paris Saint-Germain, we dealt with the lack of interesting findings by analysing their actual official Facebook page. For our chart on monthly evolution, we identified the Facebook post for each month that potentially has the highest number of interactions based on the likes, shares and comments we observed. For our charts on daily evolution in October, we focused on suggesting the Facebook posts that could potentially caused the apparent spikes observed.

This is what our group came up with after one of our group meetings

 

However, we felt that the post that we select for each month is too small and unattractive as seen from above. Hence, we used icons to represent and classify the content of the selected posts instead of displaying the full content of the actual posts.

Group Project - Milestone 3

For milestone 3, we were told to do up an infographic draft. Our objective of the infographic is to create a Facebook guide that can advise our client on how to improve their Facebook page.

Previously, we were told that our company is from the electronics industry although our given company is Paris Saint Germain, a football club.

To deal with the uncertainty, we chose to focus on Paris Saint-Germain for our project since the use of a real company could provide us with additional relevant information that we could include in our final info graphics. 

We wanted our first segment to be a calendar of events of Paris Saint Germain's activities such that we could use these events to explain the trends in our line charts. However, due to time constraint, we only manage to put in a "dummy calendar" in our draft.

As we were afraid that an over-use of line charts will render our infographic less readable and aesthetic, we included point data that focuses on the month of october since it was the most recent data given.

Lastly, our intention for the last segment includes tips for our client to increase their Facebook page's engagement rate. Similarly, due to time constraint, we could only include information that we found on the net.

Group project- Milestone 2

For our 2nd milestone, we were told to do data cleaning and come up with different design ideas. As such, our group decided to embark on the tasks that we set during Milestone 1.

Task 1: Analyze the key metrics of client and its competitors

There is an increase in fans over the course of 1 year.

 Engagement rate for Client and Competitors are on the general decline. We thought that it might be due to a few possible reasons:

1. The presence of lurkers or inactive fans despite the increase in total number of fans 

2. Facebook posts does not encourage much interaction

Interaction is the sum of likes, shares, and comments. It is only a quantitative figure, and does not represent if the comments and shares are on negative issues of the client or competitor.  Qualitative analysis is required to find out whether fans are speaking positively or negatively on the client or competitor.

 

Interaction spiked in the month of April for the Client and competitor 1. The Client probably had a campaign in that period, leading to an increase in the number of interactions.

However, we noticed that the changes in likes, comments and shares are exactly the same.This is similar for the data on weekly view that is given to us. Hence, we suspected that the data provided could be false, as it is highly unlikely that the percentage of shares, likes, and comments can be exactly the same throughout all three metrics. This became a huge problem for us because we were unable to yield interesting information from the data provided.

Task 2: Provide possible solutions to increase engagement rates

To assist in producing solutions for this task, we came up with a few guiding questions during the tutorial: 

• What is the best time where their target audience uses twitter and Facebook?
• Client can post on these platforms during the “best time”
• Provide good case studies for possible client replication on increase interactions
• Interactions include: Likes, Shares, Comments
• The optimal time frame of responding to their fans and/or enquiries
• Location/culture of followers/likers
• So client can post accordingly to various cultures eg: a culture of food lovers/ cat lovers/ kpop lovers

Task 3: Design and create an infographic to provide client with relevant information for its profile and page.

For this section, Raphael took the initiative to start on our infographic such that we can have something to discuss and build on in class

 In the infographic, the topmost information includes:

•  Fans + Fan growth
•  Likes
• Comments
• Shares
• Total Interaction
• Engagement Rate
  

The main two graphs, which indicates the number of fans and number of interactions, will be shown below the table. Raphael also proposed that we can click to find out precisely the number of likes/comments/shares within the interactions itself.

Although this was a huge improvement from our initial stage in Milestone 1, there were a few challenges that we faced during this phase.

Challenge 1: Identity of the client

In the project task, it was stated that our client is a company in the electronics industry. However, the company given is Paris Saint-Germain, a football club based in France. As such, we were unsure if we were entitled the freedom to explore the data in the perspective of an electronics industry or given the legitimacy to use real information pertaining to the company.

Challenge 2: Too much yet too little data

For the project, we were provided with daily, weekly and monthly data for each of the metrics. In addition, our project requires us to present data with different time groupings. As the nature of our data is time-based, it requires the use of line charts, the extensive amount of data pose as a problem as we were afraid that that an overuse of line charts would crowd and affect the readability and aesthetic of our final infographic.Conversely, we did not have other information, such as the highest clickthrough rate of its fans, timezone and demographic data and other relevant information that could have been used.

Challenge 3: Data was difficult to analyzed

During the process of data cleaning and data analysis, we suspected that we were given dummy data due to the following reasons:

• There is some conflict between the data given in the powerpoint slides and in the excel sheet
• In the data, the percentage changes of likes, shares, and comments for the client and competitors respectively are exactly the same

With such, we find difficulty identifying interesting trends that we can use in our final infographic. Much of the increases and decreases were based on speculation rather than solid data.

To help deal with these challenges, we sent an email to enquire about the legitimacy of our client and data such that we can further proceed with our project.